A popular trend in toys today is a throwback to old-fashioned wooden toys — a refreshing break from the onslaught of electronic devices designed for today’s youngest consumers.
WowToyz asked us to create open window box packaging for these classic additions to the Li’l Chugs line of wooden toys. The custom die-cut windows on these corrugated boxes invite consumers to touch the products. This tactile approach activates the sales process by deepening their engagement with the product. Simple packaging design engages consumers of all ages while keeping the focus on the toy.