Social media and SEO: get social, get noticed!

Recently, a client of ours expe­ri­enced what we like to call SEO gold. The Good Table is a cor­po­rate and pri­vate cater­ing com­pany from Westchester County, New York, spe­cial­iz­ing in farm-fresh food made with local ingre­di­ents. The com­pany ded­i­cates a sec­tion of its web site to fea­tur­ing and cel­e­brat­ing the small fam­ily farms that sup­ply these ingredients.

One of the farms that The Good Table pro­filed — Laughing Child Farm of Pawlet, Vermont — added a link on their own Facebook to the Farmer Profile page. This social media effort not only pro­vided excel­lent pub­lic­ity for both Laughing Child Farm and The Good Table, but it actu­ally gen­er­ated a spike in web vis­i­tors for The Good Table — 10 times the typ­i­cal amount of daily visitors.

So, why exactly is this SEO gold? Search engines show pref­er­ence on their search engine results page (SERP) to web sites that receive rel­e­vant, inbound links — espe­cially when they’re com­ing from social media chan­nels. Social media activ­ity — includ­ing likes, pins, tweets, com­ments, links, and shares — dri­ves search queries, which in turn drive rank­ings on SERPs. In turn, this fuels brand vis­i­bil­ity and aware­ness. Therefore, not only did one Facebook link drive imme­di­ate traf­fic to The Good Table’s site, but it also helped add weight to future search engine rankings.

So, even if you’re not into social media, chances are you know some­one who is. Might not be a bad idea to ask around to gen­er­ate some links to your site. It just might be a gold mine for you.

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