"Warm and genuine, with a creative yet unpretentious flair." This is the Blue Paddle Bistro, a thriving restaurant in the Champlain Islands of Vermont. It's a labor of love for Chef Phoebe R. Bright and Mandy Hotchkiss, who demonstrate a true passion for their loyal customers and outstanding cuisine. Even their vibrant web site reflects their enthusiasm — updated daily with photos of happy patrons, events, and unique interest.
The Paddle has received a series of notable food reviews in recent years, and has also enjoyed much publicity for its home-grown style of community action. A place like no other, the Blue Paddle Bistro is genuine to its core, which keeps its customers feeling right at home.
We began our relationship with The Blue Paddle to create their web site, and we were thrilled at the level of enthusiasm the owners brought to the project. Our expertise and creativity blended perfectly with their marketing instincts and industry experience, and a strong working relationship was quickly formed. We designed a flexible site structure, directed photography, created content, and consulted regularly to grow the site. The site has become an enormously successful marketing tool for The Paddle. Their commitment to its upkeep and growth is inspiring, and has resulted in impressive search engine rankings.
Beyond their web site, our work for the Paddle is multi-faceted and ever-changing. We develop marketing strategy, photography direction, print collateral, advertising, menu design, and new business consultation, and the results have been deliciously successful.
recent projects for the blue paddle bistro have included:
marketing strategy 
business consultation web design copywriting
branding updates print advertising social media print collateral
rack cards postcards photoshoot direction menu design
