We became the agency of record for Vermont Federal Credit Union in 2013, and have enjoyed a working relationship filled with creative energy ever since. We began with consultation work for a series of humorous TV spots, and from there we developed creative ways to continue the story into other media platforms, resulting in a broad campaign with impact and memorability — and an endearing character named Simon.
Throughout our first year with Vermont Federal, our strategy and design work has been focused on creating greater visibility in a marketplace filled with similarly branded credit unions. By concentrating on their brand’s personality and creating unique, consistent visuals and messaging, we were able to set them apart and carve out an effective new market position.
We continue to work closely with Vermont Federal in all forms of marketing and advertising: print advertising, online advertising, in-branch collateral, TV, radio, bus advertising, email marketing, new member communications, direct mail, website consultation, SEO, PPC marketing, sponsorships, and strategic planning.
About Vermont Federal Credit Union
Vermont Federal Credit Union is a full-service, not-for-profit, cooperative financial institution with seven branches serving northwestern Vermont. Founded in 1953, they offer membership to anyone who lives, works, worships or attends school in a variety of Vermont counties, as well as any of their family members.
The mission of Vermont Federal Credit Union is to make a decided difference in the lives of their members. By getting to know their members, they provide ongoing financial education and support on a wide variety of products and services that fit their unique situations. They stay current with the needs and desires of their members, offering cutting-edge technology to serve the needs of 21st century Vermonters.