Saint Michael's College is a highly-regarded academic institution located near Burlington, Vermont. Offering undergraduate, graduate, continuing education, and English learning programs, this small college certainly packs a big academic punch.
With around 2,000 students, Saint Michael's is a refreshing return to how education should be — low faculty to student ratio, accessible professors, and a welcoming, diverse campus. Saint Michael's has been recognized by Fiske Guide to Colleges and The Princeton Review as one of the Best 376 Colleges, and U.S. News and World Report ranks Saint Michael's as one of the Best National Liberal Arts Colleges.
We began our work with Saint Michael’s College with an advertising and direct mail campaign, with new design and messaging that targeted a local graduate audience. From there, our work expanded to the Saint Michael’s web site.
We worked with the Graduate Program marketing and admissions team to reorganize and overhaul the content for the web site’s 100+ page Graduate section. We reorganized the section, designed the homepage, and provided copywriting and editing services for all pages. In addition, we coordinated and directed extensive photoshoots with local professional photographers, Jim Westphalen and Andy Duback.
Our work with the Saint Michael’s Graduate Programs also includes print publications, such as admissions viewbooks for the three Graduate concentrations — Education, Clinical Psychology, and Teaching English to Speakers of Other Languages (TESOL) — as well as a viewbook to recruit international students for the TESOL program.
We also provide design and copywriting services for Saint Michael’s Pathway Program. A division of the English learning programs, the Pathway Program offers intensive English classes for students whose English language skills are in need of improvement. We developed a brochure that also serves as a poster for high schools and universities abroad to hang in their recruitment or advising offices.