We began our work with Vermont Brownie Company when it was just a bite-sized idea in the minds of its founders. We started with naming, logo design, brand development and positioning, and continued with a detailed marketing plan designed to build market share with grassroots tactics and a limited budget. Despite these constraints, the foundation of a successful brand began to take shape.
Our launch strategy included a cost-effective packaging design system, an e-commerce web site, print materials, email marketing, public relations, and advertising—plus various incentives including introductory and bounce back offers—all designed around a playful brand personality with wide appeal.
We continue to collaborate with Vermont Brownie to build their brand, uncover new opportunities, and promote their continued success.
About Vermont Brownie Company
This new Vermont company has a simple mission: to make the best gourmet brownies from scratch using local, wholesome ingredients. In just a few years, the company has enjoyed rapid growth and expanded its offerings while sustaining a culture of giving back to its community.
Vermont Brownie Company became an overnight sensation with its appearance on the Food Network’s Throwdown! with Bobby Flay, winning the show’s brownie-baking contest. It has continued to gain attention through appearances on Fox Business Network’s Selling It! and with features in a variety of regional and national media.