This new Vermont company has a simple mission: to make the best gourmet brownies from scratch using local, wholesome ingredients. In just a few years, the company has enjoyed rapid growth and expanded its offerings while sustaining a culture of giving back to its community.
Vermont Brownie Company became an overnight sensation with its appearance on the Food Network's Throwdown! with Bobby Flay, winning the show's brownie-baking contest. It has continued to gain attention through appearances on Fox Business Network's Selling It! and with features in a variety of regional and national media.
We began our work with Vermont Brownie Company when it was just a bite-sized idea in the minds of its founders. We started with naming, logo design, brand development and positioning, and continued with a detailed marketing plan designed to build market share with grassroots tactics and a limited budget. Despite these constraints, the foundation of a successful brand began to take shape.
Our launch strategy included a cost-effective packaging design system, an e-commerce web site, print materials, email marketing, public relations, and advertising—plus various incentives including introductory and bounce back offers—all designed around a playful brand personality with wide appeal.
We continue to collaborate with Vermont Brownie to build their brand, uncover new opportunities, and promote their continued success.