This nationally-acclaimed toy company specializes in educational toys and collectibles for the U.S. hobby and museum market. Established in 1993 as Plymouth Toy and Book, they reinvented themselves as WowToyz in 2006 and have been on a meteoric rise ever since, with many of their products receiving national awards for their quality, value, and sustainability.
From realistic model kits to educational toddler toys, the range of products that WowToyz carries is impressive. They've partnered with the Smithsonian Institution to create a line of highly-detailed airplane models, and have established many successful brands including Li'l Chugs wooden toys, Space Explorer playsets, and Jr. Science Explorer science kits.
When WowToyz sought to reposition their small-but-growing business, they looked to Stride for branding guidance. We began with a solid company logo that functions uniformly across a diverse array of packaging and media. Then, as we redesigned their dealer catalog and developed sales materials, a new level of brand quality began to take shape.
Over the years, we’ve created strong, unique brands for numerous WowToyz product lines with eye-catching retail packaging and B2B marketing. The results of our collaboration have been extraordinary. The company has experienced unprecedented growth and has claimed new market share in a number of thriving toy market segments, with these new product lines driving a high proportion of the company’s growth.
Many consumer brands we’ve created for WowToyz have won accolades and awards from the likes of Creative Child Magazine, Dr. Toy, and Parent’s Choice Awards. Both rewarding and enjoyable, our work with WowToyz has been like... child’s play.