Stride News

A tidal wave of print work!

Who says print is dead? We’ve tackled a large number of exciting print projects over the past several months for clients old and new, confirming the continued importance of this medium. Print collateral has been keeping us and local printers busy throughout the summer and fall, and the results are making quite a splash.

Vermont Tech: The recent wave began with this innovative, hands-on technical college. We were thrilled to partner with Vermont Tech to revitalize their marketing collateral for this year’s college fair season. With fresh ideas and a thoughtful approach, we restructured, rewrote, and improved the designs of a travel piece, athletics brochure, and financial planning booklet. Many press checks were required to ensure that color was vibrant and consistent across all materials. Our client was excited to head out to the fairs with this beautiful new literature.

PCC: This local firm develops customized administrative software solutions for pediatric offices across the country. We worked closely with PCC to develop a sales packet, comprised of a family of square sell sheets inside a custom, folded enclosure. We directed photo shoots featuring PCC employees and clients, and used them prominently throughout the piece to showcase the firm’s focus on people. Then we organized content, wrote copy, and developed a cohesive, highly functional design printed on premium uncoated paper. They were delighted by the results and by the kudos they received at a recent tradeshow. It was a great start to an enjoyable new client relationship.

Lake Champlain Chocolates: It was that time of year again to work with one of our favorite clients on their mouth-watering catalogs and direct mailers. This year we collaborated on a new oblong catalog format, an exciting change that creates more synergy with their web site. With the site requiring many horizontal photos, we could now use many of the same photos for both the catalogs and the web, reducing the client’s photography needs and costs. And with our trusted local printing company, the results were stunning as always.

Sojourn: For the third year, we updated this bicycle touring company’s 44-page catalog. Talk about a company on the go! With new photography and fantastic color correction work by the printer, the piece turned out beautifully. Sojourn’s 2015 offerings across the country are as stunningly depicted as ever, thanks to our dedicated team, a great client, and a top-notch printer.

Catching the spirit of craft distilling

duncs-mill-rum-labelsOur conference room recently looked like the set of MadMen as we dove into the world of local craft spirits! We couldn’t be happier that New England’s premiere artisanal rum company, Dunc’s Mill Rum, found its way to Stride for a packaging overhaul and new web site. The eight bottles of liquor in our conference room to acquaint us with this new client have been an amusing conversation starter.

Located in the Northeast Kingdom, Dunc’s Mill is Vermont’s oldest continually operating distillery, nestled deep within hundreds of acres of thick forest. We made the drive to this remote spot to experience first-hand what makes this mill special in the world of micro-distilling, and begin the foundation for the design and messaging strategy needed for its rebranding.

dunk's mill rum

We quickly learned about the talent behind the label: founder and master distiller Duncan Holaday. Craftsmanship and authenticity are of utmost importance to Duncan, and he wanted these values reflected in his new brand. Duncan is renowned for revitalizing the traditional craft of micro-distilling within the United States — he designed and built several custom stills operating in New England, and has taught many of its young artisans.

Our label work was focused on approachable but unmistakable quality, and centered around a custom illustration of the mill by artist Kevin Ruelle. Our web site design takes advantage of a combination of two cool trends — parallax scrolling and single-page design. We delivered the client a beautiful, functional WordPress site they can continue to update with new content and products over time.

Dunc’s Mill offers three unique rums: Maple, Elderflower, and Backwoods Reserve. Look for the new labels in your local liquor store and at select cocktail bars and restaurants throughout New England.

Congratulations, Kim!

Nats-KQuinlan-Cat1XC

Nats-KQuinlan-Cat1XCOK …. it’s not often that we brag about our staff, but in this case we just can’t resist. Our designer, Kim Quinlan, went to the Cross-Country Mountain Bike National Championships in Pennsylvania and WON her cross-country race, and placed third in the Super D. What an amazing accomplishment to earn the stars and stripes jersey — we are so proud!

Home was where the heart was at Art+Soul 2014

Art+Soul 2014

We were delighted once again to be an integral part of the Art+Soul celebration sponsored and hosted by our friends at Dunkiel Saunders Elliott Raubvogel & Hand. This annual event brings artists, nonprofits, and businesses together to celebrate and support the good work and creative spirit of our local community.

Art+Soul 2014Each year, Art+Soul benefits a different nonprofit and features artwork inspired by that nonprofit’s mission. All proceeds from the art sales are evenly split between the artists and the nonprofit. This year, the event benefitted Champlain Housing Trust, so the artwork centered around the theme of ‘home’.

So far, Art+Soul 2014 has raised almost $9,000, already exceeding last year’s results. The opening reception on June 5th featured almost 200 pieces of home-inspired art from local artists – from paintings and photography to sculpture and blown glass. Taking place during the Burlington Discover Jazz Festival, the event featured local band Red Hot Juba, which created a festive mood for the pleasant summer evening.

Stride is proud to have contributed again to the design and marketing needs of this special event. It’s always an enjoyable collaboration and an extraordinary event that truly benefits our community.

Kate Dodge joins Stride as account manager

After ten years as a designer-only team, we decided it was time to add someone who can help us with the complex task of managing a successful creative agency. Introducing Kate Dodge — our first Account Manager! We are so excited to have her working with us, and we look forward to all she can do for our clients and our business. She brings a wealth of marketing and project management experience, as well as a proactive, intelligent approach to her work, and she’s eager to help us take Stride to the next level. We look forward to introducing you to Kate soon.

Learn more about Kate on our staff page

What a decade it’s been…

My, how time flies! Stride has recently celebrated its 10th year in business. Woo hoo! This milestone has given us a reason to stop and reflect on how lucky we’ve been over these past 10 years. We’ve done some pretty amazing stuff with some pretty wonderful clients, many of whom have been with us since the beginning. That’s pretty darn awesome.

We’re also excited about the changes and opportunities that lie ahead. From adding staff to expanding our capabilities, Stride is continuing its steady trend of growth each year. The next decade is already looking busy and exciting!

Our latest step in this direction has been the addition of a new Account Manager, Kate Dodge, who starts at Stride this month. Look for more about Kate in our next news post.
Thank you to all of our wonderful clients and vendors — we couldn’t have done it without you, and we’re looking forward to another decade of shared success!

-Terri & Catherine

Innovative site launched to rave reviews!

Experience Middlebury web site

experience-middlebury-websiteAt any given time, our team may have a dozen web sites in development — and it’s always exciting when they go live. We are particularly excited about one of our most recent launches: experiencemiddlebury.com

Experience Middlebury is an initiative of the Better Middlebury Partnership, which works to promote the town of Middlebury, Vermont to businesses and individuals while enhancing the experience of living there. They work closely with the town of Middlebury, local businesses, and Middlebury College to provide professional support, networking resources, and a series of community events to Middlebury, enhancing its economy and quality of life.

The BMP came to Stride with goals of attracting telecommuters and business professionals from around the country and creating an online business community for the Middlebury area. We worked closely with them to construct strategies for bringing these ideas to life.

Central to this effort was branding structure and a robust web site. First, we created an integrated identity system for Experience Middlebury and its sponsored events. We then developed the site’s architecture, wrote and edited its copy, and created a responsive design with a simple LIVE/WORK/PLAY navigation system, business directory, and interactive features. The result is an inspiring online experience with a high level of functionality and readability.

Almost immediately after its launch, the Experience Middlebury site was debuted at a large public event to rave reviews. It was praised by a Google executive for its innovation, and referenced as a model for future Vermont state marketing. Middlebury College has begun using the site to attract candidates, and local businesses are already lining up to be included on the site as members of the Better Middlebury Partnership. We are thrilled by these early results and are anxious to see how this web site continues to meet objectives and exceed expectations.

A new site for a well-established law firm

Sheehey Furlong & Behm web site

We are pleased to announce the launch of the newly redesigned web site for Sheehey Furlong & Behm, a Vermont law firm serving businesses, non-profit organizations and individuals since 1926.

Sheehey Furlong & Behm web siteWe worked closely with the firm on just about every aspect of their new web site. We developed new branding, design, copywriting, and site architecture, and directed all new photography taken by Duback Photography, to deliver a web presence that reflects the high quality of their organization. The web site is fully responsive, modifying its appearance for different devices, to optimize its readability and mobile friendliness.

With 9 attorneys currently on staff, Sheehey Furlong & Behm provides a full range of legal services in a variety of practice areas, including corporate services, employment, litigation, real estate, banking and financial services, health care, and energy, plus mediation and arbitration. You can visit them at www.sheeheyvt.com

The newest Strider is here!

Mazzy Pearce Merrit

We are delighted to introduce Catherine’s new little bundle of joy! Mazzy Pearce Merritt made her debut at 8:18 am on November 2nd, weighing in at 6 lbs 2 oz and sporting a head full of gorgeous dark hair. She is ridiculously adorable and has melted all our hearts. The happy family is doing well and adjusting to life with less sleep… though it appears Mazzy has that area covered pretty well so far.

Catherine will be on maternity leave until February 2014. How will we manage without her? Won’t be easy. Wish us luck!

Making finance a little more fun

Vermont Federal Credit Union advertising

Vermont Federal Credit Union advertisingWe are delighted to report that this summer, Vermont Federal Credit Union chose Stride as its new agency of record. A not-for-profit financial institution with a wide array of products and competitive rates, Vermont Federal has been serving the needs of everyday Vermonters for 60 years. The credit union sought to infuse its brand with new energy and ideas, and found Stride to be a good fit for its wide range of marketing needs.

The first rollout of our creative collaboration with Vermont Federal is happening this month with the launch of a humorous new campaign designed to gain much-needed visibility and brand differentiation. Together with the creative folks at RetroMotion, we’re developing a new brand personality with a person at its center — an endearing yet obsessive character named Simon. He’ll soon be appearing in everything from TV and radio spots to advertising and in-branch displays. Look for him soon!

It doesn’t get more mobile friendly than this… two new public transportation web sites!

CCTA & GMTA web sites

CCTA & GMTA web sitesAt Stride, we have a particular soft spot for public transportation. We’ve enjoyed a long, successful relationship with CCTA, and its sister agency, GMTA, for almost 15 years, and love helping them in various ways to enhance their communication and increase their ridership. So we were especially delighted to unveil their newly designed and restructured websites this Fall: cctaride.org and gmtaride.org.

The two sites represent a significant increase in user friendliness and rider services. You can now plan your entire bus trip with Google Transit, locate service alerts quickly, and purchase passes easier than ever. A reworking of the architecture makes each site a breeze to navigate, and an interactive system map provides both a bird’s eye view and in-depth look at each system’s service area. But one of the biggest benefits to CCTA and GMTA passengers is that the sites are now responsive, meaning the designs adjust and respond to whatever device they’re viewed on. For riders on the go, this is critically important — since the content is larger and much easier to navigate on a smart phone, they can check a bus schedule or see a service alert anywhere, within seconds.

Also refreshingly new is the photography across both web sites. Working with local photographer Andy Duback, we helped bring a host of friendly new faces to the screen, creating a fresh, inviting feeling to each site.

Public transportation communication relies heavily on accurate, up-to-date information, so our clients are particularly happy to be able to easily maintain their sites on their own, without having to contact Stride for most updates and content changes. Our web designer, Jeremi Lashua, provided in-depth training to give our clients the tools and knowledge they needed to move forward in confidence.

Check the new sites out for yourself!
cctaride.org and gmtaride.org

Stride welcomes new designer, Kim Quinlan!

We’re excited to announce the latest designer to join Stride’s creative team, Kim Quinlan. Kim brings diverse design expertise to Stride, having worked on print collateral as well as digital media and mobile apps for the past 10 years. Learn more about Kim on our staff page >>

Outside of work, Kim is an avid cyclist, pedaling occasionally around Vermont as a tour leader, but most frequently can be found riding in the woods. Kim is a wildly successful mountain bike racer who graces the podium often! Modest about her accomplishments, she probably won’t mention that she won the 2013 Single Speed National Championships and also qualified to compete in the cross-country National Championships. We’re guessing she’ll soon be arm wrestling with Catherine for time off on the sunniest summer days or the best winter powder days.

The riders on the bus say cheese, cheese, cheese!

CCTA photoshoot

CCTA photoshootThe thunderstorms held out on Wednesday, August 8, for a very successful and fun photoshoot for CCTA. Stride worked with photographer Andy Duback to capture happy riders enjoying public transportation in Williston. We shot 30 different and diverse riders — from babies to seniors. These photos will be used in various advertising and promotional materials for CCTA over the next year.

Here are some snapshots from behind the scenes at the shoot, just to give you a peek at what goes into getting great photos for our clients. Thank you to all of our smiling Vermonters who served as our models for the shoot, and thank you CCTA and Andy for a great day of collaboration!

Stridin’ into the Himalayas

US Sherpa logo in Himalayas

US Sherpa logo in HimalayasThis just may be the farthest, and definitely the highest, one of our logos has traveled: to the summit of Kala Patthar, a mountain in the Nepalese Himalayas, peaking at 18,200 feet! This impressive mountain is in the neighborhood of Mt. Everest.

We were tickled to discover this group photo on the Facebook page of US Sherpa, a small company for which we recently did rebranding and product tag design. The company led a successful trek to the summit of Kala Patthar on May 25.

Though US Sherpa is a small account for Stride, it’s one with a big heart. We were moved by the life story of owner Ongyel Sherpa, a Nepal native who was given the opportunity to live and work in the US, and now gives back to his home country by leading expert treks to the Himalayas and bringing Nepalese handicrafts to the US market. His work has improved the lives of hundreds of artisans and their communities.

US Sherpa’s line of high-quality, natural products include wool outerwear, scarves, wallets and handbags, paper products and home accessories – all made by hand in Nepal. Their products are carried in over 50 stores throughout New York, California, Michigan, Utah, Oregon, Louisiana, South Carolina, Colorado, and Vermont.

Good works and great fun at Art+Soul 2013

Art+Soul 2013

Art+Soul 2013We were delighted once again to be an integral part of Art+Soul 2013, sponsored and hosted by our friends at Dunkiel Saunders Elliott Raubvogel & Hand. The annual event brings artists, musicians, nonprofits, and businesses together to celebrate and support the good work and creative spirit of our local community.

Each year, Art+ Soul benefits a different non-profit and features artwork inspired by that non-profit’s mission. All proceeds from the sales of the art are split between the artists and the non-profit. This year, the event benefitted ECHO Lake Aquarium and Science Center.

Over $8,000 was raised at this year’s event which featured almost 200 pieces of lake-inspired art from local artists — from paintings and photography to sculpture and blown glass. Taking place during the Burlington Discover Jazz Festival, the event featured local band Red Hot Juba, which created the festive mood for this fun-filled — and art-filled — evening.

Besides contributing to the design and marketing needs of the event, Stride also purchased its first piece of art from Art+Soul — a large oil painting by local artist Jodi Whalen, now proudly hanging in our entryway. It’s a beautiful reminder of an enjoyable collaboration and an extraordinary event that truly benefits our community.

More Toy Awards for WowToyz

WowToyz Paint-a-Bank

WowToyz Paint-a-BankAnother year, another round of toy awards for WowToyz! Several of the products for which Stride has designed packaging have gone on to win national awards. Along with many science and early learning toys, the newly debuted E-Z Crafts Paint-a-Bank has garnered a slew of distinctions, including the Best Toy Platinum Award from the Oppenheim Toy Portfolio. Stride developed the branding for the E-Z Crafts product line, designed the packaging, painted the sample banks in the manner a child would, and then photographed the banks for the box and identifying labels.

As much as we love awards, there’s one thing we love much more… sales! No award can replace the satisfaction in knowing that our packaging designs are flying off shelves and improving our clients’ bottom line. Like many products we design for, the E-Z Crafts Paint-a-Bank is definitely a winner for WowToyz.

Spring is blooming… and so are our clients

What do two law firms, a restaurant, three specialty goods companies, and a holistic health provider have in common? No, that’s not the beginning of a bad joke… it’s a sampling of our new clients here at Stride!

Barber & Waxman is a new law firm in Burlington specializing in matrimonial and family law. We are delighted these highly regarded attorneys chose us to help launch their brand.

Sheehey Furlong & Behm is a well-established law firm that represents some of the highest profile companies in Vermont. Our work for this leading Burlington firm will include branding, messaging, photography and web site design.

We’re thrilled to be doing branding and design work for Sweetwaters, a unique American bistro that’s been a landmark on Church Street for over 30 years. Look for their new web site and 7Nights ad, coming out soon.

Mudd+Wyeth is an exciting company that makes unique products for dog owners, and the dogs they love. They’ve developed a market breakthrough with the YaffBar®, the world’s first energy bar made to be shared between people and pups — a treat for two! We’ve produced branding, marketing and promotional strategies, packaging, and web design for this fun-loving company, and are thrilled to continue working with them as they grow their brand.

Our collective sweet tooth is rejoicing at our new client, The Mill Fudge Factory, based in New Hampshire. Their artisan fudge is sold in all 50 states and has earned them an enthusiastic following, while their handmade ice cream and café fare have made them a local sensation. This spring, we’ll be unveiling their new branding and upgrades to their ecommerce web site.

Hope for Women is another new client specializing in handcrafted Fair Trade for the fashion industry. Their unique, sustainable products are made by economically disadvantaged women and communities worldwide. We are helping them establish new branding and a newly designed web site to capitalize on their significant growth in an exciting market.

We are also working with Maine Integrative Healing on logo, branding, and web site design, a medical practice based in Portland, Maine, which provides a holistic alternative to traditional Western medicine. We are excited about this healthy addition to our client line-up!

Stride launches new web site for Trek Store Alaska

Trek Store Alaska web site

Trek Store Alaska web siteWith two passionate cyclists on staff, we’re always psyched when we get to work with bicycle-centric brands. Cue our extra excitement for the launch of a new web site we designed and built in association with the well-known national brand, Trek Bicycle. Trek makes affordable and accessible road, mountain, and town bikes that are sold at retailers and franchised Trek stores around the country. The web site we created is for a new Trek store in Anchorage, Alaska.

Trek Store Alaska is the sister store for Chain Reaction Cycles, with whom we’ve worked over the past few years on web, branding, and identity projects. The owners of Chain Reaction decided to open Trek Store Alaska in an effort to refocus Chain Reaction on elite, performance-oriented products and Trek Store Alaska on products for recreational cyclists.

Trekstorealaska.com is more than just a pretty site, too — it’s a customized content management system that allows the store’s staff members to update event and clinic information on the site easily and frequently. The site incorporates many Trek brand elements, but combines them with our own design direction to really make this site a unique and compelling extension of the Trek Bicycles brand.

Check out the web site for Trek Store Alaska!

We’ve got soul — Art+Soul.

Art+Soul 2013 promo

Art+Soul logoStride is excited to kick off the planning and collaborating for the annual Art+Soul benefit! Dunkiel Saunders Elliot Raubvogel & Hand is the host and sponsor, and we are co-sponsoring with the Vermont Arts Council. This year’s event is all about Lake Champlain and local art inspired by and benefitting ECHO Lake Aquarium and Science Center. It’s a great cause and we’re thrilled to be a part of it all.

The actual event is June 6 at Dunkiel Saunders law offices on 91 College Street in Burlington. We hope you’ll join us and get inspired, support local art, support a local nonprofit, and of course enjoy a great Vermont summer night!

Interested in having your art included at Art+Soul? There will be an Artist Open House at ECHO on March 28 from 5:30 – 8PM. Art submission deadline is May 3.

Learn more about the event at artandsoulvt.orgArt+Soul 2013 promo

 

 

Stride welcomes new team member, Jeremi Lashua

We’re excited to announce the latest addition to Stride Creative Group — Jeremi Lashua, Senior Designer and Web Specialist. His unique combination of advanced web development skills, design expertise, and marketing strategy experience make him a fantastic fit for our group. Get to know Jeremi over on our staff page >>

Jeremi recently had some news of his own as well. While standing in line for the bathroom at a conference in Washington, DC, he met his professional idol Jeffrey Zeldman, the “godfather of web standards”. He reports that it was almost as exhilarating as it was awkward.

Sweet success for Lake Champlain Chocolates!

Lake Champlain Chocolates web site

Lake Champlain Chocolates web siteOur client Lake Champlain Chocolates was recently recognized as one of the world’s best retail websites on Internet Retailer’s Hot 100 list. Since its redesign in 2011, their website has shown a considerable return on investment: it has converted shoppers at double the previous rate on key shopping dates during the holiday season.

While Lake Champlain Chocolates worked with a specialty e-commerce company to design and build the site, Stride has designed all of the featured home page tiles since the launch, as well as some graphics work on interior pages. Check out Lake Champlain’s home page below, and join us in congratulating our local chocolatier on a job well done!

The riders on the bus say cheese, cheese, cheese!

CCTA photoshootThe thunderstorms held out on Wednesday, August 8, for a very successful and fun photoshoot for CCTA. Stride worked with photographer Andy Duback to capture happy riders enjoying public transportation in Williston. We shot 30 different and diverse riders — from babies to seniors. These photos will be used in various advertising and promotional materials for CCTA over the next year.

Here are some snapshots from behind the scenes at the shoot, just to give you a peek at what goes into getting great photos for our clients. Thank you to all of our smiling Vermonters who served as our models for the shoot, and thank you CCTA and Andy for a great day of collaboration!

High winds and high spirits at the Lake Champlain Dragon Boat Festival

On Sunday, August 5, our client Dragonheart Vermont held their 7th Annual Lake Champlain Dragon Boat Festival. The weather did not entirely cooperate, however, causing the racecourse to be shortened due to extremely strong winds. Everybody from racers to volunteers had to stay focused and work extra hard throughout the day to battle the elements. Regardless, the festival was a great time and was pulled off without a hitch, raising about $130,000 for wellness programs for cancer survivors in our area.

Donations are still in full swing for the coming weeks — you can contribute online at Dragonheart Vermont’s web site.

Original art, live music, and farm-fresh food: an evening at Art+Sou

!st Annual Art + Soul

!st Annual Art + SoulWe had a blast at the inaugural Art+Soul event at Dunkiel Saunders. It was a fantastic early-summer-in-Vermont night, complemented by delicious food from Sugarsnap, great music from Red Hot Juba, and 80 pieces of inspiring art from 30 local artists. The well-attended event raised a lot of money — and awareness — for the Intervale Center and creative artists in our community.

If you didn’t get a chance to check it out, we hope to see you at Art+Soul next year! And if you can’t wait until then, check out Art+Soul on Facebook!

Join us for the first annual Art+Soul!

We can’t think of a better way to kick off the summer than a night of local art, live music, and tasty refreshments — all in support of, and inspired by, a great cause. Join us on June 7, 2012 from 6:30 – 9:00pm, at the law offices of Dunkiel Saunders, for the first annual Art+Soul event to benefit the Intervale Center. Dunkiel Saunders is located at 91 College Street in Burlington.

Stride, Dunkiel Saunders, and Thread Magazine co-sponsored this event, which brings together artists, musicians, nonprofits, and businesses together to support and raise awareness for the good work and creative spirit of our community. Proceeds from the art sales will be split between the artists and the Intervale Center. We hope to see you there.

Stride owners teaching upcoming marketing class

As part of a series of courses for small business owners hosted by Core Business Seminars, Stride co-owners Catherine McIntyre and Terri Parent will be leading a 2-hour session called Getting the Word Out: Effective Marketing on Wednesday, June 6.

Having developed successful brands and marketing plans for over 15 years, Catherine and Terri will be sharing their wealth of knowledge, tried-and-true strategies, and humorous stories from the world of marketing. They’ll explain branding and why it’s so critical to the success of your marketing efforts, and how to develop a marketing plan that really will help you grow your business. They’ll outline local media choices, how to decide which media to use (and why), how to use new media effectively, and how to run a successful marketing campaign no matter how large — or small — the budget. And they’ll review the various ways in which you can assess your return on your marketing investment.

The class will be held on Wednesday, June 6 from 9:00–11:00 am, at the offices of Core Business Seminars, located at 156 College Street in downtown Burlington (across from City Hall Park). Class size is limited, so pre-register online at corebusinessseminars.com or call 373-7952.

Launch of redesigned web site for Saint Michael’s College

New web site St. Michaels College

New web site St. Michaels CollegeJust in time for graduate school applications to come rolling in, Saint Michael’s College has unveiled their new sleek and modern web site — with Stride’s help. Terri Parent and Catherine McIntyre worked closely with Saint Michael’s Graduate Programs’ staff to restructure and reorganize the content for the web site’s extensive Graduate section, while Hannah Munger rewrote the majority of the section’s copy. Terri also handled design and photoshoot direction for the section’s home page. We are excited to continue working with Saint Michael’s Graduate Programs to create more marketing and communications materials for such an esteemed academic institution in our home state.

You can learn more about Saint Michael’s Graduate Programs and check out their new web site at www.smcvt.edu/graduate

Stride’s Client Honored at University of Vermont Ceremony

UVM Award Ceremony

UVM Award CeremonyStride Creative Group owners Terri Parent and Catherine McIntyre attended the University of Vermont’s College of Agriculture and Life Sciences (CALS) Alumni and Friends dinner on Saturday, May 12. Barbara Moore, owner of The Good Table and client of Stride, received the 2012 Outstanding Alumni of the Year Award. The award is given annually to CALS alumni who have achieved excellence in their fields, demonstrated significant leadership, and contributed to their communities. UVM recognized Barbara’s commitment the University’s land-grant ethic by supporting small family farms and integrating locally grown, organic foods into her café and catering food service business.

Read the full event details: “A Career and Lifestyle Intertwined: Barbara Moore ’74, Earns Outstanding Alumna Award

Builders, bicyclists, and bacon… oh my! Stride welcomes new clients

As we round out the first quarter of 2012, we’re excited to announce some new additions to our client list. They join a diverse set of companies and organizations that allow us to flex our creative muscles and learn more about the world around us.

Heading up our list of new clients is actually an old client: Engelberth Construction, which Terri and Catherine worked with a decade ago, prior to launching Stride. We’re delighted to be collaborating with them again.

Sojourn Bike Tours, a company that is brand new to us, fits perfectly into our mix of outdoor recreation clients. Catherine’s cycling passion and expertise provides a unique understanding of Sojourn’s target audience and industry.

Hayward Tyler, a global manufacturer of large-scale electric motors, pumps and turbines, serves a wide range of industrial clients, including the nuclear power industry. Our work with the US branch of this nearly 200-year-old company is just getting underway.

One of our newest clients, Vermont Head Start Association, is currently focused on helping Vermont families access proper dental care. We’re working hard to create the right message to achieve this goal.

Lastly, we’re having fun working with Café Genevieve from Jackson Hole, Wyoming to bring a specialty food product to market. “Pig Candy” is bacon like you’ve never tasted before!

Stride featured on front page of Champlain Business Journal

Owners Terri Parent and Catherine McIntyre

Stride in Champlain Business JournalIf you haven’t picked up a copy of this month’s Champlain Business Journal yet, you’re missing out on some trade secrets from local marketing firms — including Stride. Gracing the cover of the current edition are our very own Terri Parent and Catherine McIntyre.

The article discusses the importance of choosing the right name and branding for your business, as reporter Sara Widness writes, “a name, and how it’s perceived, can make or break a business.” Widness interviewed Terri and Catherine, along with several other local marketing professionals and newly renamed businesses who shared their experiences and insights on naming and branding.

Blue Paddle breaks Jump On It sales record

A round of applause goes out to the Blue Paddle Bistro in South Hero, VT. Its November 30th promotion on WCAX’s ‘Jump on It’ deal-of-the-day program set a record as Jump on It’s most successful single day restaurant promotion ever. With its offer of a $40 gift certificate for $20, the Paddle sold 1,865 units in a 24-hour period across the program’s Vermont and northern New York regions.

How did they do it? Owner Mandy Hotchkiss set out to break new ground by actively ‘promoting the promotion’. She worked with Stride to develop a brief email marketing campaign targeted to the Paddle’s large customer base, encouraging customers to sign up for Jump on It’s daily email program prior to the November 30th deal and purchase gift certificates as holiday gifts. It was followed up with a reminder the day before the deal, and assisted by social media to extend the reach of the message. All in all, it was a fast and inexpensive way to draw new business during a traditionally slow time of year.

Stride launches web site for Green Mountain Florist Supply

Image of Green Mountain Floris Supply Inc. website pages

about-news-gmfsiStride Creative Group is delighted to announce its web site redesign for Green Mountain Florist Supply, Vermont’s largest provider of wholesale cut flowers and floral supplies.

With locations in South Burlington and Middlesex, the company — also known as GMFSI — serves the needs of florists and floral designers throughout Vermont and in many locations in New York and New Hampshire as well. One visit to the new site and it’s easy to see how GMFSI had developed such a loyal customer following. By striving to give their customers the best possible service, advice, and floral inspirations, owners Tom and Kim Jennings often opted to increase the site’s page count and enhance its functionality instead of looking for ways to cut corners.

The GMFSI site was truly a team effort at Stride. Web developer Kathy Erickson played a critical role in the planning, development, and training phases, working closely with owner Terri Parent, who oversaw the project and developed the site’s architecture and content. Senior Designer Terry Fallon designed the site’s look and feel with its home page and interior page templates, Dave Barron assisted with technical details and PHP programming, and owner Catherine McIntyre provided hosting consultation, SEO, and ongoing technical support.

The web site was debuted in late Fall 2011 to coincide with GMFSI’s Fall Open House, featuring celebrity floral expert J Schwanke. It has received glowing reviews by existing and potential new customers alike.

You can visit the new Green Mountain Florist Supply web site at: www.gmfsi.com

Stride launches web site for New York caterer

Image of thegoodtable.com website pages

about-news-goodtableStride Creative Group is delighted to announce its launch of a new web site for The Good Table, an upscale corporate foodservice company in Purchase, New York.

Serving quality-conscious businesses and commercial office complexes in Westchester County, NY and Fairfield County, Connecticut, The Good Table places a high value on exceptional food made from fresh, local ingredients. Owner Barbara Moore distinguishes her company through its strong ties to small family farms and community-supported agriculture. Through numerous corporate cafés and a thriving catering service, she and Executive Chef Keith Taplin create extraordinary menus that have made The Good Table a sought-after foodservice provider among the corporate elite.

Stride began its work for The Good Table with a brand assessment, followed by improvements to the company’s logo, visual elements, and voice. Owner Terri Parent worked closely with copywriter Gail Jokerst to develop the web site’s content, creating a brand personality, messaging strategy, and SEO plan. Senior Designer Dave Barron developed the design, photography direction, downloadable menus and programming for the web site. Initial reviews of The Good Table’s web presence have been overwhelmingly positive.
Stride continues to assist The Good Table with additional marketing needs, including menu design, signage, and staff uniforms.

The Good Table’s web site can be found at www.thegoodtable.com

Stride’s web site for “Fat Bikes” gives near-instant ROI

Image of fatbikes.com website pages

about-news-FatBikesFatBikes.com, a winter cycling e-commerce site based in Anchorage, Alaska, confirmed that it had recouped its investment in its new web presence — developed by Stride Creative Group — just one month after its launch.

Operated by Alaskan bike company Chain Reaction Cycles, FatBikes.com is an early player on the snow riding scene — an industry that is quickly swelling with specialized gear, race events, and devoted fans. Its 9:ZERO:7 aluminum “fat bikes” are capable of using uber-wide 100mm rims and 4.5″ tires and are designed to be ridden on the snow. In addition to fat bike frames, the site also features unique components, accessories, and clothing.

FatBikes.com was officially launched in January, 2011. By the following month, the company reported that its earnings from web sales had already exceeded the web design and development fees it had invested with Stride Creative Group. It’s an extraordinary return on investment that’s not only attributable to the high-quality products the company provides, but also to the web site’s effective SEO, ease of use, clean design, and smooth checkout process.

Owner Catherine McIntyre created the look and feel of FatBikes.com, working closely with the client to develop its branding, site architecture and user experience. She collaborated with Kathy Erickson, who built the e-commerce site in the Yahoo! Store platform. They continue to monitor the site’s Google rankings and make updates and modifications as needed.

Check out the site at www.fatbikes.com

More National Awards for Stride’s Client – WowToyz

WowToyz images of Great Dinos and Jr. Science Explorer packaging

Specialty toy manufacturer WowToyz was recently honored with multiple Parents’ Choice Awards in the Spring 2011 toy category for their Museum Quality Great Dinos and their Jr. Science Explorer Volcanic Eruption Kit. Established in 1978, Parents’ Choice is the nation’s oldest nonprofit guide to quality children’s media and toys.
Stride’s eye-catching and highly effective packaging makes these award-winning product lines especially appealing to parents and children.

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Stride’s work for CCTA wins national award

In March, Chittenden County Transportation Authority (CCTA) received top honors by the Federal Transit Administration for its online system map, which Stride designed and developed. Named 2011 Best Transit Map Award in the category of “Best Coordination of Multiple Providers in a Web-Based Map” at the Northeast Passenger Transportation Conference in Hartford, Connecticut, it details CCTA’s expansive services across the top half of Vermont, down to street level. Viewers are able to click through to individual section maps for an even closer look. The map is available on the CCTA web site.

Stride’s work for CCTA wins national first place award

The Chittenden County Transportation Authority (CCTA) has recently been recognized with a First Place Award in the 2010 AdWheel Awards competition, hosted by the American Public Transportation Association (APTA), for its CCTA Smart Business Program advertising campaign. The campaign was conceived, written, and designed by Stride Creative Group, in collaboration with CCTA. The award will be presented during a special ceremony at APTA’s annual meeting in San Antonio.

WowToyz products win notable national awards

Creative Child Magazine and Dr. Toy have recognized four educational toys from WowToyz with awards in 2010. Stride Creative Group was the design firm to develop the branding and packaging designs for all four award-winning products.
Two of the products won a 2010 Toy of the Year Award for different categories from Creative Child Magazine. The WowToyz Classic Train Set, a 20-piece battery-operated train set, won in the Classic Toys category, and the Space Explorer Backpack Playset won in the Travel Playsets category. Stride created packaging designs for all five products within the Space Explorers product line.

Also recognized by Creative Child Magazine was the Alien Spy Voice Messenger, with a 2010 Seal of Excellence in the Novelty Products category.

Dr. Toy is an organization that has been awarding children’s products with awards and seals of approval for nearly 20 years. This year, it recognized Li’l Chugs Wooden Trains by WowToyz with the 2010 Best Green Product award. Li’l Chugs trains are constructed of highly-renewable, natural rubberwood harvested from reforested forests. They meet all national safety standards and are a great value.

Congratulations to WowToyz on an impressive array of awards for 2010.