This fall, we successfully launched a robust new website for Gifford Health Care, a network of health centers throughout central Vermont with 12 locations, including a Critical Access Hospital, senior living facilities, primary care clinics, and a renowned Birthing Center.
To deliver a website that met their goals of improved functionality, looks, and messaging, we began with an extensive Discovery process to understand their strengths, challenges, and relationship with their central Vermont audience. This critical step helped us to develop much-needed branding improvements, including a comprehensive messaging strategy that guided our work.
The site features a provider directory, an easy-to-use provider search tool, 52 detailed services pages, and online bill pay. Ample use of professional photography gives the site an uplifting tone and personal feel.
Responsive design features include a mobile-friendly scrolling home page, collapsible menu, prominent links to key pages, and images that move cleanly from desktop to phone without obstructing legibility.
Gifford Health Care has a long history of providing high-quality, compassionate care across its network. Gifford Medical Center, its Critical-Access Hospital, has remained a central hub of high-quality medical care in Vermont for over 110 years. It provides a wide range of services within a modern, comfortable facility, including 24-hour emergency care, inpatient and outpatient services, diagnostic imaging, surgery and rehabilitation, and end-of-life care.
To visit the site, go to www.giffordhealthcare.org