According to recent analytics, over 17 million new smartphones and tablets were activated this past holiday season — pretty crazy, right? This factoid illustrates a considerable shift toward users reading and browsing on mobile devices.
So what does this mean for your business? If you send out email marketing campaigns, it may mean it’s time for some upgrades, knowing your emails are being viewed more often than not on a reduced size device. Here are some trends to follow to modernize your email marketing campaigns:
>>Email marketing newsletters have become less content heavy. Lengthy articles have been replaced with compelling copy and inspiring images that grab the viewer’s attention quickly, succinctly, and memorably.
>>Layouts are simpler. One- and two-column layouts are becoming more common than the standard three-column design of the past.
>>Your subject line and lead in copy for your newsletters has to be strong, but not pushy — concise, but not hurried. Again, it’s all about capturing the reader’s attention, which is increasingly harder to do in our digitally dependent, distracted society.
>>The sizes of clickable links and graphics in your email are particularly important. Fingers function as a mouse on a phone, which means less precision, so be sure that your call-to-action is easy to click.
Take a look for yourself at your email marketing analytics. Check out how many of your recipients are viewing your email campaigns on phones or tablets. If it turns out to be a large percentage, then it’s time for some mobile-friendly renovating. Give us a call and we’ll be happy to help you grow with the times.
