We are delighted to report that this summer, Vermont Federal Credit Union chose Stride as its new agency of record. A not-for-profit financial institution with a wide array of products and competitive rates, Vermont Federal has been serving the needs of everyday Vermonters for 60 years. The credit union sought to infuse its brand with new energy and ideas, and found Stride to be a good fit for its wide range of marketing needs.
The first rollout of our creative collaboration with Vermont Federal is happening this month with the launch of a humorous new campaign designed to gain much-needed visibility and brand differentiation. Together with the creative folks at RetroMotion, we’re developing a new brand personality with a person at its center — an endearing yet obsessive character named Simon. He’ll soon be appearing in everything from TV and radio spots to advertising and in-branch displays. Look for him soon!