We’re proud to announce the launch of a new, responsive website for Green Mountain College!
Located in Poultney, Vermont, Green Mountain College is one of the nation’s leading environmental liberal arts colleges, and at the forefront of sustainability practices in higher education.
When GMC sought to update and revitalize their online presence, they chose Stride. Working closely with their faculty and staff, we aimed to capture the essence and strength of their brand: the unique atmosphere of their rural Vermont campus, the vibrant energy of their close-knit community, the unusual access to nationally-renowned faculty, and the accolades and rankings that set them apart from their peers. The result was a one-of-a-kind website that truly represents the earth-friendly values and forward-thinking approach of this small but powerful institution.
Our work on GMC’s site started from the ground up. We collaborated with them to rethink the site’s architecture for the most intuitive user experience. We created a messaging strategy that aligned with their strengths and established a new way of communicating. And we designed a new look that accurately reflects the vibe of this unique college to attract their target audience and convert them into GMC students. The result has been overwhelmingly positive — proving to be a smart move for Green Mountain College.