At Stride, we have a particular soft spot for public transportation. We’ve enjoyed a long, successful relationship with CCTA, and its sister agency, GMTA, for almost 15 years, and love helping them in various ways to enhance their communication and increase their ridership. So we were especially delighted to unveil their newly designed and restructured websites this Fall: cctaride.org and gmtaride.org.
The two sites represent a significant increase in user friendliness and rider services. You can now plan your entire bus trip with Google Transit, locate service alerts quickly, and purchase passes easier than ever. A reworking of the architecture makes each site a breeze to navigate, and an interactive system map provides both a bird’s eye view and in-depth look at each system’s service area. But one of the biggest benefits to CCTA and GMTA passengers is that the sites are now responsive, meaning the designs adjust and respond to whatever device they’re viewed on. For riders on the go, this is critically important — since the content is larger and much easier to navigate on a smart phone, they can check a bus schedule or see a service alert anywhere, within seconds.
Also refreshingly new is the photography across both web sites. Working with local photographer Andy Duback, we helped bring a host of friendly new faces to the screen, creating a fresh, inviting feeling to each site.
Public transportation communication relies heavily on accurate, up-to-date information, so our clients are particularly happy to be able to easily maintain their sites on their own, without having to contact Stride for most updates and content changes. Our web designer, Jeremi Lashua, provided in-depth training to give our clients the tools and knowledge they needed to move forward in confidence.