Chittenden County Transportation Authority
As the largest public transportation agency in Vermont, CCTA has continually aimed to build its service and its ridership. For over 15 years, we worked to build CCTA’s brand, resulting in significant increases in choice ridership.
This newspaper ad is part of an extensive campaign that we developed to promote new bus service in the Burlington area. With a variety of ad concepts and media, the campaign really moved local commuter ridership forward.