Eastern Outdoor Reps Association
Eastern Outdoor Reps Association (EORA) is a not-for-profit association that services the independent and non-independent sales reps of outdoor human powered gear. They aid in communication, promotion and expansion of the outdoor community to consumers and retailers, and host ten annual trade shows in the Southeast, Mid-Atlantic, and New England regions.
We worked with EORA on developing messaging and direct marketing to increase trade show attendance and awareness of the association and its benefits to the outdoor recreation market.