Think back to high school for just a minute. You may not want to, but give it a try. Remember the popular kids? The ones who drew a constant crowd of friends around them? They tended to be good-looking, well dressed, articulate, outgoing, and in shape. Am I right? The popular kids had a collection of qualities that made them stand out and attract others to them.
On the flip side of this were the “uncool” kids who struggled to get noticed. Some simply didn’t make the effort to acquire the qualities that attract others. Others did, but they had a tough time attaining those qualities.
Fast forward to today. The rules that dictate high school popularity are now what apply to your web site. It’s got to win the attraction of search engines (and in turn, visitors), and it needs a certain collection of qualities to do that. It’s got to look good and be in great shape. It needs to be well connected and have an outgoing personality. And it’s got to have quality content that draws a crowd.
How can your site compete in this online popularity contest? It needs a strong search engine optimization (SEO) strategy.
At Stride, we build in a basic level of organic SEO into every website we launch. But that’s just the beginning. To have a web site that ranks well on Google and other search engines, you can’t just “set it and forget it” — you need a plan for regular optimization and maintenance. We collaborate with many clients on strategies for SEO that improve and maintain a high level of visibility, and it works. For businesses that rely on a constant stream of new visitors, especially those using generic keyword searches, this ongoing work is absolutely critical.
So how does your site rank? If it’s struggling to get noticed, it might be time for an SEO strategy. I’ll explain more about this process, and the basics of search engine optimization, in my next blog post. Stay tuned!